These business practices are NOT required by the Association of Realtors©, licensing boards, or companies. Brokers can’t require that their agents incorporate these strategies, and most agents cannot or will not invest in their business in this way. But, the best Realtors – the most awesome real estate agents – do these 8 things. When you find one of these agents, take the time to get to know that person. That is someone who can save a you a lot of hassle, time, and money! My goal is to be the best Realtor you will ever know. How do I do that? See the video above (or the transcript below).
There are thousands of agents in your area, and some of them are very good at marketing themselves – but do they do what it takes to make your life better and to put more money in your pocket? You might be surprised at what you find out! Don’t be afraid to interview agents and find out what they will really do for you! It’s your choice, so why not work with the best Realtor in your area – the best Realtor for your situation.
Hello, I’m Aaron Lovett and I’m a Realtor in Middle Tennessee. I represent Century 21 United Realty, and I would love to talk to you about 8 things that you should look for in a real estate agent.
That’s right, we’re not all created equal. We don’t all have the same business strategies or plans or work ethic. I’m not going to talk about professionalism or communication style or soft qualities like that. Instead: 8 things that you can ask your agent about when you interview them to find out if they really should be your agent.
So, when you are shopping around looking for an agent to represent you as a buyer or to represent you in selling your home, these are 8 concrete things that you can look for in that agent.
Doing More as Your Agent
OK number 1. (This point for buyers) Make sure that your agent actively searches off-market properties. Anybody can set up an MLS search and send you an automatic e-mail with properties. When you find an agent that also looks off-market, so, Zillow “make me move” or FSBO for example, now you’ve found somebody that is broadening the number of potential properties for you. Does the agent work outside the box? And this is true for sellers too.
Point number 2, for sellers: Find an agent who knows how to think and work outside the box. We don’t need cookie cutter solutions to your unique situation. Sure, you might stick a sign in the yard, any agent can do that and get a house sold, especially if you price it low enough, but your family, your property, your life – is unique. To get the fastest sale or the most money for your property, you want an agent who can listen and craft a sales strategy that will work for you.
For example, just a real quick example, I saw on Facebook, somebody posting the other day “Hey, I need a recommendation for a hotel to stay at that’s cheap because we’re going to sell our house and we’ve got small children and we don’t want to have to interrupt their lives with last minute showings and things like that.”
There was steam coming out of my ears because the reality is, (most people don’t want their lives interrupted, but) for some families it’s especially… it’s just a reality that they can’t keep their house showroom clean 24/7 and they can’t have these last minute showings. 2-hour’s notice just might not be enough. There are solutions to that problem. There really are. Most agents don’t use those solutions, but I believe in them because I believe that selling your home should be as painless as possible.
It’s my job to make sure that you get it sold as quickly and for as little hassle and for as much money as you can. So, there you go. Find an agent that will think outside the box when it comes to sales strategies.
A Real Estate Professional Does These Things
Point number 3 is for buyers. Find an agent that can work on your schedule. A lot of agents are part time. They have other jobs and obligations. Find an agent that – and that’s no slam against them, been there done that – but find an agent that will be available to look at properties and to deal with contractors and schedule appointments and all of that stuff during business hours and whenever you are available. Yeah.
Point number 4. Find an agent – selling your home – find an agent that uses professional photography. Now, you don’t have to pay for it.
I pay for the professional photography. There’s no reason to see “no pictures” or ugly pictures when you’re selling your house. There’s just no reason for it. If an agent uses a professional photographer what they are saying is “I’m going to put your house in the best light possible to attract the most buyers to give you the best chance of getting the highest price for it and getting it sold as quickly as possible.” Professional photography.
Point number 5. Find out, as a buyer’s agent or a seller’s agent: “Will you show up for all the appointments?” For the inspections, for the closing, if there are contractors that have to come in. If I’m selling a house and a buyer wants to have a plumber show up and check a pipe, will you show up? Will you be there too? Yeah, it’s a time consuming thing to be a real estate agent. But we have to be there for our clients. If you are selling or you are buying find out if that agent is committed to being there for these appointments.
The reality is that things happen and having your agent there can help make sure that you get to closing as smoothly as possible. So, find out: are they committed to being there for appointments.
Point number 6: Ah! I talked about professional photography – what about professional marketing? Having great pictures doesn’t do anybody any good if nobody sees them. Just because you put pictures on the MLS and they get aggregated to other sites still doesn’t
mean that people will be drawn to those pictures. So, does your real estate agent create a website for your property? Create a unique URL, for example, this house has already sold but check out 301StewartSprings.com – it’s the address of a house I sold recently. It’s easy to share easy to remember because it’s the address to the house 301StewartSprings.com and you can share that with your neighbors and as the agent it’s easy for me to put that out on Facebook, Twitter, Instagram. That gets spread around much easier than the super-long URLs that typically come with the brokerage’s website or the Zillow page. We can do better than that. Find out just how much above and beyond your agent will go in marketing the property. That’s point number 6.
And yeah, it’s a sellers market, like I said, you might stick a sign in the yard – any agent can do that – plug it on the MLS – you should get offers if it’s priced appropriately, but will you get the fastest sale and the highest offers? You will if you widen out that pool of potential buyers by really drawing attention to the professional photography by lots of Internet and print marketing.
Dealing with Home Improvements and Inspections
OK, last two points – points number 7 and 8 – they don’t apply to everybody. Not every agent can do this because not every agent has a construction background. But those agent that do have background in construction, building, remodeling, commercial and residential properties, like I do, those agents are really going to be able to help you out.
So, for buyers: will the agent be able to walk you through the inspection report – around the property? So, you’ve got a home inspection – inspector writes a report, takes pictures, and will probably walk you through and around – find out if your agent is able to speak knowledgeably about those things as well. To show you, to point out either before the inspector comes what the inspector will probably
make note of, and then certainly afterwards be able to show you, in the attic, the crawlspace, or whatever is mentioned in the inspection report.
And then for sellers, this last one: when you find an agent that – well – I dare you to find an agent that will show up in work clothes.
I’ll just leave it at that: I dare you to find an agent that will show up in work clothes. That will help you stage, or stage for you, that will help you get the property in the best condition to sell. I’m not saying that you should ask your agent to remodel your kitchen. But, if there are touch-ups or minor repairs that could be done, I dare you to find out if your agent will show up in work clothes and competently get that property ready to sell. It depends on the property and what the needs are, and the reality is: You don’t want most
people to show up in work clothes because they don’t know what they’re doing. But when you find an agent that knows what they’re doing, then you’ve found somebody that’s worth their weight in gold.
Those are my 8 tips for you to find the best real estate agent for your situation.
You can reach me on the web through the contact form on my website www.LovettRealtor.com. You can always shoot me an e-mail or find me on Facebook. I would love for you to like my business page. Those likes really do help, and I certainly appreciate it.
If you know of anybody who is thinking about buying or selling real estate in the Middle Tennessee area, please mention me to them. Send them a link to my website or to my Facebook page. I’d love to talk to them. I’m pretty low pressure, actually, despite all of this. I just love helping people and I don’t try to talk anybody into anything.
That might be bonus point number 9: If your real estate agent is trying to talk you into anything, that shouldn’t be. That’s not a guy that’s representing you; they’re representing their own interests. So find somebody that will represent you. I won’t try to talk you into anything.
So, anyway, there you go.
Thank you very much.
8 tips for finding they best real estate agent for you.
Aaron Lovett is an awesome full-service Realtor in Smyrna, TN, working out of the regional office of Century 21 United Realty in Murfreesboro, TN. He may just be the best Realtor you’ll ever meet. His service area includes Smyrna, Murfreesboro, the remainder of Rutherford county and surrounding areas, including Nashville and Davidson county. He cares for the needs of sellers, buyers, and investors. Aaron has lived in Middle Tennessee for over 20 years. He takes pride in helping home buyers and sellers reach their real estate goals.
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